ÖREBRO & GRÅBORG
Description
Home Fitness
IKEA Dumbbell Storage Bench & Dumbbells
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A bench that can store dumbbells, resistance bands and other fitness equipment.
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It can perfectly integrate a workout spot into your living space without sacrificing your interior style.
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When not exercising, it can also provide a regular bench function.
IKEA Home Fitness
Home Fitness Market
The global at-home fitness market size
Was valued at $5.5 Billion in 2019
$11.5 Billion by 2027
Compound Annual Growth Rate will be 7.8% from 2021 to 2027
New Trend
People workout at home due to Covid-19
The onset of COVID-19 rapidly accelerated the workout-from-home trend, which had been building slowly for years.
User Market
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Over 1 in 5 Americans belong to at least one gym or studio
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In 2019, more than 62.5 million gym members visited the gym 104 days per year
Insights - Fitness Equipments Storage Problem
Target Users: People Who do Toning Exercises at Home
Toning Exercises
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Physical exercises
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The aim of developing a physique
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Emphasis on musculature
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Toned implies leanness in the body
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Noticeable muscle shape
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Not significant muscle
"This product is not an actual product of IKEA. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work."
Storage & Organization
IKEA space-saving storage helps you create a place for the things you love. By making the most of your space, you’ll finally have the room to enjoy using them.
Earthy
Modern
