Defender Cooler
Outdoor Accessories
Description
Design a multifunctional outdoor cooler for Land Rover
Experience the brand's exquisite craftsmanship in outdoor
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Durable
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Ice Retention
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Easy to clean
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Big enough to fit all you need
Trend
Camping
7.2 million first-time campers in the US in 2022
Camping as the safest type of travel post-pandemic
Camping allows for low CO2 emissions during travel
The number of campers is expected to amount to 385.10m by 2027
User
Campers & lovers of outdoor activities
People who love the wilderness
People want to enjoy the fresh air
From luxury glamping to the standard tent
a chance to escape to nature whilst being close to home
Brand
Land Rover
Recycled aluminium
Sourcing more sustainably
The world's premium SUV brand of choice
Camping Market Research
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Revenue in the Camping market is projected to reach US$43.89bn in 2023.
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59% of total revenue will be generated through online sales by 2027.
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In global comparison, most revenue will be generated in the United States (US$22,710.00m in 2023).
Insight
Cooler Doesn't Look Cool
Cooler Can Do More
Design a cooler that belong in the defender camping style
Design a cooler that can used as a table while cooking outdoors
Practical
Durable
Functional
Design Ideations
Table Mode
Height adjustable
Anti-scratch
Slip-resistant
Heat friendly
Easy to clean
CMF
1 - Aluminum tube (Body frame & handles)
2 - Chequer plate panel (Table top surface)
3 - Rubber (sealing part & drain part)
4 - Molded plastic (Insulated wall and case)
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2
4
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“This product is not an actual product of Land Rover. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work. ”